Privacy Policy

Anchor Digital Ltd is a website design, hosting, management, SEO, AI visibility and digital services business.

For data protection purposes, Anchor Digital Ltd is the controller of personal information we collect for our own business purposes.

Where we process personal information on behalf of a client, for example through a client's website forms, CRM, booking tools or integrations, we may act as a processor on behalf of that client.

We may collect and process the following types of personal information:

• Name

• Business name

• Job title

• Email address

• Phone number

• Website URL

• Business address

• Billing details

• Payment status

• Enquiry details

• Project requirements

• Messages, emails and call notes

• Form submissions

• Website content supplied by clients

• Images, videos, logos or brand assets supplied by clients

• Login/access details where needed to provide services

• Technical information such as IP address, browser type, device type and website usage data

• Analytics and performance data

• Marketing preferences

• Any other information you choose to provide

We may also process personal information contained within client-supplied materials, such as staff profiles, testimonials, reviews, blog posts, case studies, customer enquiries, booking details or contact form submissions.

We may collect personal information when you:

• Visit our website

• Submit a contact form or enquiry form

• Use a quiz, quote form or project intake form

• Email us

• Call us

• Message us on social media

• Book a call or meeting

• Become a client

• Pay an invoice or use a payment link

• Provide project materials

• Give us access to accounts, websites or tools

• Use a website or system we manage

• Respond to marketing or outreach

• Leave a review

• Interact with our website analytics or tracking tools

We may also receive personal information from third-party platforms used to deliver our services.

We use personal information to:

• Respond to enquiries

• Provide quotes and proposals

• Communicate with clients and prospects

• Plan and deliver website projects

• Design, build, host and manage websites

• Set up contact forms, booking tools, payment tools and CRM integrations

• Provide SEO and AI visibility setup

• Provide website support, updates and maintenance

• Process payments and manage invoices

• Keep records of work agreed and completed

• Improve our website and services

• Monitor website performance and usage

• Troubleshoot technical issues

• Protect the security of our website and systems

• Comply with legal, tax and accounting obligations

• Send relevant business communications where permitted

• Manage reviews, testimonials and portfolio examples

• Use external tools to help deliver client work

We only use personal information where we have a lawful basis to do so.

Depending on the situation, we may rely on:

Contract: To provide services you have requested, prepare proposals, manage projects, process payments and deliver agreed work.

Legitimate interests: To run and improve our business, respond to enquiries, manage client relationships, maintain records, secure our systems, improve our services and use tools needed to deliver work efficiently.

Consent: Where you have given clear consent, for example to receive certain marketing communications or where a specific tool or feature requires consent.

Legal obligation: Where we need to comply with legal, tax, accounting or regulatory obligations.

To run our business and deliver our services, we use external tools, platforms and service providers.

We may share or process personal information through these tools where needed.

These may include:

• Website hosting platforms

• Website builders and deployment tools

• Domain and DNS providers

• Email providers

• Contact form and transactional email tools

• Payment processors

• Analytics tools

• CRM tools

• Project management tools

• File storage tools

• Design and development tools

• CMS platforms

• Booking tools

• Automation tools

• SEO tools

• AI tools

• Communication tools

• Accounting tools

Examples of tools we may use include platforms such as Lovable, Vercel, GitHub, Resend, Stripe, Plausible, Google tools, Microsoft tools, Sanity, WordPress, Shopify, Zapier, Make, OpenAI, Anthropic, Google Gemini, Perplexity or similar providers.

The exact tools used may vary depending on the project.

We only share personal information with external providers where reasonably necessary for our business operations or to deliver agreed services.

We may use AI tools to help with parts of our work.

This may include:

• Drafting website copy

• Restructuring client-provided content

• Summarising project information

• Generating ideas

• Creating image prompts

• Reviewing website structure

• Preparing SEO or AI visibility materials

• Drafting FAQs

• Analysing public website content

• Helping with coding or development tasks

• Improving internal workflows

Where relevant, information provided by clients may be entered into AI tools to help deliver the service.

This may include business information, website copy, service descriptions, project requirements, public website content, brand information, draft content or technical information.

We will not intentionally submit highly sensitive personal information, payment card details, passwords or confidential information into AI tools unless it is necessary, appropriate and agreed or clearly required to provide the service.

Clients should not send us sensitive personal information unless it is necessary for the work.

AI tools may be provided by third parties and may process data in line with their own terms and privacy policies.

Clients acknowledge that, to provide website and digital services, Anchor may need to use third-party platforms and external tools.

This may include entering or uploading client-provided information, website content, business details, images, form structures, service descriptions, project notes or technical requirements into external tools.

We will take reasonable steps to use reputable tools and limit information shared to what is reasonably needed.

Where a client has specific restrictions on the use of external tools or AI tools, the client must tell Anchor in writing before work begins.

Please do not send us unnecessary sensitive personal information.

This includes:

• Health information

• Financial account details

• Full payment card details

• Government ID documents

• Children's information

• Passwords in plain text

• Special category personal data

• Criminal offence data

If this information is required for a specific reason, we will agree the safest way to handle it.

We may use analytics tools to understand how our website is used.

This may include information such as:

• Pages visited

• Time on site

• Referring websites

• Device type

• Browser type

• Approximate location

• Campaign links or UTM tracking

• Clicks or interactions

We use this to improve our website, track enquiries and understand which marketing activity is working.

We aim to use privacy-friendly analytics where possible.

Our website may use cookies or similar technologies.

These may be used for:

• Website functionality

• Security

• Analytics

• Performance

• Form functionality

• Marketing or campaign tracking

Where required, we will ask for consent before using non-essential cookies.

You can control cookies through your browser settings.

If you submit a form on our website, we will use the information to respond to your enquiry.

If you submit a form on a client website that we manage, the information may be sent to the client and may also pass through tools we manage, such as hosting, form, email, CRM or automation providers.

For client websites, the client is usually responsible for deciding how that form data is used.

Payments may be processed through third-party payment providers such as Stripe.

We do not usually store full payment card details.

Payment providers process payment information in line with their own terms and privacy policies.

We may store records of payments, invoices, receipts and payment status for accounting and legal purposes.

We may contact businesses about our services where permitted by law.

We may use publicly available business contact details, business websites, directories, social media, Google Business Profiles or similar sources to identify relevant businesses.

If we contact you and you do not want to hear from us again, you can ask us to stop.

We will respect opt-out requests.

We may share personal information with:

• Service providers and software platforms

• Hosting providers

• Domain/DNS providers

• Email providers

• Payment processors

• Analytics providers

• AI tool providers

• Contractors or freelancers working with us

• Professional advisers, such as accountants or legal advisers

• HMRC or regulators where required

• Clients, where information is submitted through their website or project

• Law enforcement or authorities where legally required

We do not sell personal information.

Some of the tools and providers we use may process personal information outside the UK.

Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place where required.

This may include using providers with recognised transfer safeguards, adequacy arrangements, data processing terms or other lawful transfer mechanisms.

We keep personal information only for as long as reasonably needed.

Retention periods depend on the type of information and why we hold it.

We may keep:

• Enquiry records for up to 24 months

• Client project records for up to 7 years

• Invoice and accounting records for up to 7 years

• Email correspondence for as long as needed to manage the client relationship

• Website backups for a limited period depending on the platform

• Form submissions for as long as needed to respond, manage the project or support the client

• Analytics data according to the settings of the analytics provider

• Marketing suppression records to make sure we do not contact people who have opted out

If we do not have a specific retention period, we will decide how long to keep information based on the type of data, the reason it was collected, legal requirements, business need and whether there is any ongoing relationship or dispute.

We take reasonable steps to protect personal information.

This may include:

• Using reputable service providers

• Limiting access to information

• Using password-protected accounts

• Using two-factor authentication where appropriate

• Keeping systems updated where we control them

• Using secure hosting and SSL where relevant

• Avoiding unnecessary collection of sensitive information

• Deleting information when no longer needed

No system is completely secure, and we cannot guarantee absolute security.

Under data protection law, you may have rights in relation to your personal information.

These may include the right to:

• Access your personal information

• Correct inaccurate information

• Request deletion

• Restrict processing

• Object to processing

• Request data portability

• Withdraw consent where processing is based on consent

• Complain to the Information Commissioner's Office

You have the right to object to certain processing, including processing based on legitimate interests and direct marketing.

If you object to direct marketing, we will stop using your personal information for that purpose.

Where we rely on consent, you can withdraw your consent at any time.

Withdrawing consent does not affect processing that happened before withdrawal.

To exercise your rights, contact:

Email: charlie@anchorweb.co.uk

Phone: 01903 801971

We may need to verify your identity before responding.

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve it.

You also have the right to complain to the Information Commissioner's Office.

ICO website: https://ico.org.uk

Our website may link to third-party websites.

We are not responsible for the privacy practices, content or security of third-party websites.

Our services are intended for businesses and adults.

We do not knowingly collect personal information from children.

We may update this Privacy Policy from time to time.

The latest version will be available on our website and will apply from the date shown at the top.

If we make material changes, we may notify clients where reasonable.

For questions about this Privacy Policy, contact:

Anchor Digital Ltd

Website: https://anchorweb.co.uk

Email: charlie@anchorweb.co.uk

Phone: 01903 801971