Terms & Conditions

“Anchor”, “we”, “us” or “our” means Anchor Digital Ltd.

“Client”, “you” or “your” means the person, business or organisation purchasing services from Anchor.

“Project” means the agreed website, design, build, hosting, management, SEO, integration or support work.

“Proposal” means any quote, written scope, email agreement, invoice or other written confirmation of the work to be carried out.

“Website” means the website, pages, files, content, design, code, assets, integrations or digital product produced or managed by Anchor.

“Ongoing Services” means hosting, care plans, support, updates, maintenance, SEO upkeep, AI visibility upkeep, blog uploads or any other recurring service agreed with the client.

Anchor Digital Ltd provides website design, website builds, website redesigns, hosting, website management, SEO foundations, AI visibility setup, contact forms, booking/payment/CRM integrations, blog support and related digital services.

The exact services supplied will depend on the agreed Proposal.

The scope of each Project will be agreed in writing before work begins.

The Proposal may include, for example: website design, website build, website redesign, website hosting, website management, website updates, contact or quote forms, blog setup or blog uploads, SEO foundations, AI visibility setup, sitemap and robots.txt setup, llms.txt and AI-readable files, schema or structured website data, booking/payment or CRM integrations, launch support, ongoing support or care plans.

Anything not included in the Proposal is not included in the Project.

Additional work, features, pages, integrations, revisions or services may be quoted separately.

A client is deemed to have accepted these Terms when they:

• Agree to a Proposal by email, message or written confirmation

• Pay an invoice

• Ask Anchor to start work

• Approve a design, build or launch

• Continue using Anchor’s services after receiving these Terms

Fees are agreed with each client before work begins. Anchor does not publish fixed pricing in these Terms because fees depend on the agreed Project, scope, package and support level.

Payment terms will be set out in the Proposal or invoice.

Unless agreed otherwise: upfront payments are due before work begins; Ongoing Services are billed as agreed in the Proposal; invoices must be paid by the due date shown; work may be paused if payment is late; hosting, updates, support, integrations or launch may be paused until overdue payments are cleared.

Third-party costs are separate unless clearly stated in the Proposal. This may include domain names, email hosting, Google Workspace or Microsoft 365, premium fonts, stock images, paid plugins, SaaS tools, CMS costs, Stripe, Shopify, Sanity, WordPress or similar platform charges, advertising spend and third-party subscriptions.

If payment is overdue, Anchor may: pause work; delay launch; pause support; pause updates; restrict access to managed services; suspend or remove hosting after reasonable notice; charge for additional time caused by delays or reactivation.

The client remains responsible for all agreed fees.

The client agrees to provide everything reasonably needed to complete the Project, including: accurate business information; copy, images, videos or brand assets; login details where required; domain or DNS access where required; email/hosting information where required; feedback and approvals; legal content such as privacy policy details if required; any required licences or permissions for supplied content.

The client confirms they have the right to use any content, images, videos, logos, testimonials, reviews or other materials they provide.

Anchor is not responsible for delays caused by missing information, late feedback, inaccessible accounts, incorrect details or third-party issues.

Any timeline or launch date is an estimate unless specifically agreed in writing as fixed.

Timelines may change if: the client delays feedback; required content is not supplied; the scope changes; third-party access is delayed; technical issues arise; payment is late; or additional features are requested.

Anchor will make reasonable efforts to meet agreed timelines, but is not liable for business losses caused by delay.

The Proposal may state how many revisions or review rounds are included.

If no revision limit is stated, Anchor will include reasonable minor revisions during the build stage. Minor revisions may include: small copy changes; image swaps; section adjustments; spacing tweaks; button/link updates; small layout refinements.

Major changes may be quoted separately. Major changes may include: changing the agreed direction after design approval; reworking large sections; adding new pages; adding new functionality; new integrations; rewriting large amounts of content; rebuilding approved work; starting a new design direction.

If website updates are included in an Ongoing Service, they cover reasonable small changes to the existing website.

Included updates may include: text changes; image swaps; blog post uploads where supplied by the client; updating service information; updating event or project details; adding testimonials or reviews; updating contact details; updating links or buttons; small layout adjustments; basic metadata updates when content changes; keeping key site information current.

Updates do not include: full redesigns; large new sections; large new pages; complex new features; new booking systems; new payment systems; new CRM integrations; large copywriting jobs; brand design; logo design; paid advertising; full SEO campaigns; full content strategy; emergency support outside agreed hours; third-party subscription costs.

Anchor will decide reasonably whether a request is a small update or separate chargeable work.

If hosting or website care is included, Anchor will provide the agreed hosting, technical setup, SSL/security, basic maintenance and support stated in the Proposal.

Hosting and care may include: website hosting; SSL setup; basic security checks; form checks; uptime checks; website updates within the agreed plan; basic maintenance; technical support; backup or recovery support where available; platform updates where applicable.

Anchor does not guarantee 100% uptime. Websites rely on third-party platforms, hosting providers, DNS providers, internet services and other systems outside Anchor’s full control. Anchor is not responsible for outages, downtime, faults, data loss or disruption caused by third-party services.

Ongoing Services run on rolling 90-day service periods unless agreed otherwise in writing.

Billing may be monthly, quarterly, annually or otherwise as agreed in the Proposal.

Either party may cancel an Ongoing Service by giving written notice before the next 90-day service period begins.

Once a 90-day service period has started, fees for that period are non-refundable.

If a client has paid annually and cancels during the year, Anchor may continue providing the agreed service until the end of the paid period unless agreed otherwise.

Anchor may terminate or suspend Ongoing Services if: payment is overdue; the client breaches these Terms; the client misuses the service; the website is used for unlawful, harmful or abusive content; third-party services are withdrawn or become unsuitable; continuing the service would create legal, technical or security risk.

The client remains responsible for their domain name unless otherwise agreed.

Anchor may help connect the website to the client’s domain. Where DNS changes are required, Anchor will take reasonable care to avoid affecting email or other services.

The client must tell Anchor about any email accounts, mailboxes, forwarding, Microsoft 365, Google Workspace, CRM, marketing tools or other systems linked to the domain.

Anchor is not responsible for email disruption caused by missing, incorrect or withheld information.

Unless specifically agreed, Anchor does not manage domain renewals, business email accounts or email hosting.

Before launch, the client is responsible for reviewing the website and confirming that: content is accurate; contact details are correct; legal information is correct; forms ask for the correct information; service descriptions are accurate; pricing, if shown, is correct; images and media are approved; any regulated claims are approved.

Once the client approves launch, Anchor is not responsible for errors in content that the client approved or failed to check.

Anchor may set up forms, quote forms, booking tools, payment links, CRM handoff, automations or other integrations if included in the Proposal.

The client is responsible for checking that enquiries, bookings, payments and notifications are being received correctly after launch.

Anchor is not responsible for missed enquiries, failed notifications, lost sales or business losses caused by: incorrect email addresses; client inbox issues; spam filters; third-party outages; payment processor issues; CRM faults; client failure to check systems; changes made outside Anchor’s control.

If payment features are included, they will usually be provided through a third-party platform such as Stripe, Shopify, payment links or another agreed provider.

The client is responsible for: their payment provider account; legal compliance; refund policies; product/service descriptions; taxes; customer terms; delivery or fulfilment; disputes or chargebacks; payment provider fees.

Anchor is not responsible for payment disputes, chargebacks, tax issues, refunds or payment provider decisions.

Where SEO work is included, Anchor may provide foundational SEO setup. This may include: page titles; meta descriptions; heading structure; internal links; clean page structure; sitemap setup; robots.txt setup; image alt text where useful; service or location clarity; basic technical checks; blog structure; search-friendly content layout.

SEO foundations are not the same as an ongoing SEO campaign. Unless agreed separately, SEO work does not include: guaranteed rankings; monthly keyword research; link building; ongoing content writing; large SEO landing page campaigns; competitor research; paid search management; monthly reporting; Google Business Profile management; review strategy; search advertising.

Where AI visibility work is included, Anchor may help make the website easier for AI tools and search engines to understand. This may include: clear service summaries; structured page content; FAQs where useful; llms.txt files; markdown mirrors; sitemap setup; schema or structured website data; clear business information; clear service and event type information; internal links between relevant pages.

Anchor does not guarantee that any AI tool, search engine or platform will recommend, display, cite, index or rank the client’s business. This includes, but is not limited to: Google; ChatGPT; Claude; Perplexity; Gemini; Bing; Google AI results; any other search or AI platform.

Search and AI platforms are controlled by third parties and can change at any time.

If blog support is included, Anchor may upload blog posts supplied by the client. Unless agreed separately, blog support does not include writing full blog posts from scratch.

The client is responsible for making sure blog content is accurate, lawful and approved. Anchor may edit supplied blog content for formatting, layout, clarity and basic SEO where reasonable.

Google Business Profile management, review strategy, review replies, content posting, location SEO and local search reporting are only included if specifically agreed in the Proposal.

Anchor does not guarantee Google Maps rankings, review growth, enquiries, calls, website visits or customer actions.

The client is responsible for ensuring the website content is accurate, lawful and suitable for their business. This includes: service descriptions; prices; claims; guarantees; testimonials; reviews; accreditations; insurance claims; qualifications; health, financial, legal or regulated information; product/service availability; terms given to the client’s own customers.

Anchor is not responsible for legal claims caused by inaccurate, misleading, incomplete or unlawful client-supplied content.

The client owns their own: business name; logo; brand assets; supplied images; supplied videos; supplied copy; supplied documents; final approved website content paid for by the client.

Anchor retains ownership of: reusable methods; processes; know-how; templates; components; code patterns; design systems; internal workflows; pre-existing materials; tools or systems used to create the website.

Once all agreed fees are paid, the client receives the right to use the final approved website for their business. This does not transfer ownership of Anchor’s reusable tools, methods, internal systems or underlying know-how.

Websites may use third-party assets, platforms or tools. This may include: fonts; stock images; icons; plugins; hosting platforms; website builders; CMS platforms; analytics tools; form tools; email services; payment providers; booking tools; CRM systems; AI tools.

These may be subject to their own licences, terms, limits, fees or changes.

Anchor is not responsible for third-party price changes, licence changes, outages, restrictions or service withdrawal.

If the client wants to move the website away from Anchor, Anchor can provide reasonable handover or migration support where technically possible.

If the client chooses to move the website away from Anchor Digital Ltd, any handover, export, migration or transfer support may be charged separately. All outstanding fees must be paid before handover begins.

Depending on how the website is built, handover may include: exporting files; providing access to a repository; providing build files; providing content files; providing DNS guidance; providing reasonable migration support.

Some platforms, integrations or hosted services may not be directly transferable in the same form.

Anchor is not responsible for issues caused after the website is moved away from Anchor’s management.

The client must keep all account logins secure.

If the client gives Anchor access to accounts, the client confirms they have authority to do so.

The client should not share sensitive passwords insecurely.

Anchor is not responsible for security issues caused by: weak client passwords; shared logins; client account misuse; third-party breaches; unauthorised changes; client failure to maintain accounts outside Anchor’s control.

Anchor may maintain backups where available through the hosting or platform used. Backups are not guaranteed unless specifically agreed.

The client should keep their own copies of important business content, images and data.

Anchor is not liable for data loss caused by third-party failures, platform errors, client actions, hacking, malware, force majeure events or issues outside Anchor’s reasonable control.

Anchor may display completed work in its portfolio, website, social media, case studies, sales materials or advertising unless the client requests otherwise in writing.

Anchor may mention the client’s business name and show screenshots or links to the completed website.

Anchor will not claim false results or disclose confidential commercial information without consent.

Both parties agree to keep confidential information private.

Confidential information includes non-public business information, login details, commercial information, client data, project materials and any information clearly intended to be confidential.

Confidentiality does not apply to information that: is already public; was known before disclosure; must be disclosed by law; is independently developed; is disclosed with permission.

Anchor may process personal data when providing services. This may include names, email addresses, phone numbers, form submissions, analytics data, business contacts or other information needed to deliver the service.

Anchor will handle personal data in line with its Privacy Policy.

The client is responsible for having their own Privacy Policy if their website collects personal data.

If Anchor processes personal data on behalf of the client, both parties will cooperate to meet reasonable data protection obligations.

If analytics or tracking tools are included, Anchor may set up tools such as Plausible, Google Analytics, Google Search Console or similar platforms.

Analytics data may not be perfectly accurate.

Anchor is not responsible for differences between tracking tools, blocked tracking, cookie settings, browser privacy features or third-party reporting limits.

The client must not use Anchor’s services for unlawful, harmful, abusive, misleading or prohibited purposes. This includes: illegal content; fraudulent activity; malware; phishing; hate content; harassment; infringing content; misleading claims; spam; adult, gambling, weapons or regulated content unless expressly agreed and lawful; any content that creates legal, reputational or technical risk.

Anchor may refuse, suspend or terminate work if the client’s content or use of the service is unlawful, harmful or unsuitable.

If the client cancels a website build after work has started, payments already made are non-refundable.

Any work completed but not yet paid for may still be chargeable.

If the client cancels Ongoing Services, cancellation will apply at the end of the current 90-day service period unless agreed otherwise.

The client must cancel in writing.

Anchor may cancel or refuse work if: the client does not pay; the client does not provide required information; the client behaves abusively; the client asks Anchor to do unlawful, misleading or unethical work; the Project becomes technically or commercially unreasonable; third-party services make delivery impossible; the client breaches these Terms.

If Anchor cancels due to client breach, payments already made are non-refundable.

Payments for work already started are generally non-refundable.

Payments for completed work are non-refundable.

Fees for current Ongoing Service periods are non-refundable once the period has started.

Refunds may be considered at Anchor’s discretion where no work has started or where required by law.

Anchor will provide services with reasonable care and skill.

To the fullest extent permitted by law, Anchor is not liable for: loss of profits; loss of revenue; loss of business; lost enquiries; lost sales; loss of goodwill; loss of data; downtime; search ranking changes; AI platform decisions; third-party failures; payment provider issues; email issues; domain issues; hosting outages; indirect or consequential losses.

Anchor’s total liability for any claim is limited to the amount paid by the client for the relevant service giving rise to the claim.

Nothing in these Terms limits liability where it would be unlawful to do so.

Anchor is not liable for delays or failures caused by events outside reasonable control. This may include: internet outages; hosting outages; third-party platform failures; cyber incidents; power cuts; illness; fire; flood; war; strikes; government action; legal changes; natural disasters; other events outside reasonable control.

Anchor may make reasonable changes to services, systems, hosting, tools or platforms where needed to maintain security, performance, reliability or compliance.

If a change materially affects an Ongoing Service, Anchor will give reasonable notice where possible.

Anchor may update these Terms from time to time.

The latest version will apply from the date shown at the top.

For existing clients, material changes to Ongoing Services will be communicated where reasonable.

If Anchor does not enforce a right immediately, this does not mean Anchor waives that right.

If any part of these Terms is found to be invalid or unenforceable, the rest of the Terms will continue to apply.

These Terms are governed by the laws of England and Wales.

Any disputes will be subject to the courts of England and Wales.

For questions about these Terms, contact:

Anchor Digital Ltd

Website: https://anchorweb.co.uk

Email: charlie@anchorweb.co.uk

Phone: 01903 801971

Anchor Digital Ltd may update these Terms and Conditions from time to time.

The latest version will be made available on our website and will apply from the date shown at the top of the page.

For existing clients, any material changes that affect ongoing services will be communicated where reasonable.

Changes will not affect work already agreed and paid for unless the change is required for legal, security, technical or operational reasons, or unless both parties agree otherwise in writing.