Terms & Conditions

"Anchor", "we", "us" or "our" means Anchor Digital Ltd.

"Client", "you" or "your" means the person, business or organisation purchasing services from Anchor.

"Proposal" means any quote, written scope, email agreement, invoice, order confirmation or other written confirmation of the work to be carried out and the fees payable.

"Project" means any fixed-scope piece of work agreed in a Proposal, including website design, website build, custom software, AI systems, integrations, payment setup or marketing setup.

"Website" means the website, pages, files, content, design, code, assets, integrations or digital product produced or managed by Anchor.

"AI Services" means the design, build, configuration, deployment or support of any system that uses artificial intelligence, machine learning, large language models, agents, automations or similar technology, including any Custom Software that incorporates them.

"Custom Software" means any application, tool, automation, integration, workflow, script, database or system built or configured by Anchor to the client's requirements, other than a standard Website.

"Marketing Services" means search engine optimisation, paid search, paid social, Google Business Profile management, review management, content publishing and related services.

"Payment Services" means either a Payment Referral or a Payment Setup, as defined in section 24.

"Ongoing Services" means hosting, care plans, support, updates, maintenance, monitoring, SEO upkeep, AI system upkeep, marketing management, blog uploads or any other recurring service agreed with the client.

"Third-Party Provider" means any platform, service, supplier, subcontractor, channel partner or tool that is not owned or operated by Anchor.

"Deliverables" means the outputs of a Project as described in the Proposal.

Anchor Digital Ltd provides website design, website builds, hosting, website management, custom software, AI systems and automation, SEO, paid advertising management, Google Business Profile management, payment setup and referral, contact forms, booking and CRM integrations and related digital services.

The exact services supplied will depend on the agreed Proposal.

The agreement between Anchor and the client consists of these Terms and the Proposal.

If there is a conflict between these Terms and a Proposal, the Proposal applies for that Project or Ongoing Service only.

These Terms and the Proposal are the entire agreement. The client confirms it has not relied on any statement, promise or representation that is not written in the Proposal or these Terms.

The scope of each Project will be agreed in writing before work begins.

Anything not included in the Proposal is not included in the Project.

Additional work, features, pages, integrations, revisions, data, training, testing, documentation or services may be quoted separately.

Where a Proposal describes a service in general terms, Anchor will decide reasonably how that service is delivered.

A client is deemed to have accepted these Terms when they:

• Agree to a Proposal by email, message or written confirmation

• Pay an invoice or deposit

• Ask Anchor to start work

• Grant Anchor access to any account, system, domain or data

• Approve a design, build, system or launch

• Continue using Anchor's services after receiving these Terms

Anchor may carry out a discovery phase before quoting a Project. Unless the Proposal states that discovery is a paid service, discovery is provided free of charge and without obligation on either party.

The output of discovery is a recommendation, scope or estimate. It is not a working system, a design, a guarantee of feasibility or a commitment to a price until a Proposal is issued and accepted.

Anchor may decline to proceed after discovery if the work is not technically or commercially reasonable.

Where discovery is provided free of charge, Anchor retains ownership of all discovery materials, and the client may not use them to obtain the same work from a third party without Anchor's written consent.

Fees are agreed with each client before work begins. Anchor does not publish fixed pricing in these Terms because fees depend on the agreed Project, scope, package and support level.

Payment terms will be set out in the Proposal or invoice.

Unless agreed otherwise:

• Upfront payments and deposits are due before work begins

• Milestone payments are due on the milestone date whether or not the client has completed its review

• Ongoing Services are billed as agreed in the Proposal

• Invoices must be paid by the due date shown

• Work may be paused if payment is late

• Hosting, updates, support, monitoring, integrations, advertising management or launch may be paused until overdue payments are cleared

Third-party costs are separate unless clearly stated in the Proposal. This may include domain names, email hosting, Google Workspace or Microsoft 365, premium fonts, stock images, paid plugins, SaaS tools, CMS costs, Stripe, Shopify, payment provider fees, AI model or API usage fees, hosting or compute costs, advertising spend and third-party subscriptions.

All fees are exclusive of VAT unless stated otherwise.

Anchor may increase the fees for any Ongoing Service by giving the client at least 30 days' written notice.

If the client does not accept the increase, the client may cancel the Ongoing Service in writing before the increase takes effect, and the existing fee will apply until the end of the current service period.

Anchor may also pass on increases in third-party costs (such as hosting, AI usage, platform or subscription fees) at any time, with notice where reasonably possible.

Fees for Projects are fixed once a Proposal is accepted, unless the scope changes under section 12.

If payment is overdue, Anchor may: pause work; delay launch; pause support; pause updates; pause monitoring; pause advertising management; restrict access to managed services; suspend or remove hosting after reasonable notice; suspend or disable Custom Software or AI systems hosted or operated by Anchor after reasonable notice; charge for additional time caused by delays or reactivation.

Anchor may charge interest and recovery costs on overdue amounts under the Late Payment of Commercial Debts (Interest) Act 1998.

The client remains responsible for all agreed fees.

The client agrees to provide everything reasonably needed to complete the Project or deliver the Ongoing Service, including: accurate business information; copy, images, videos or brand assets; data, documents, examples and sample records where required for Custom Software or AI Services; login details where required; domain or DNS access where required; email and hosting information where required; access to advertising, analytics and business profile accounts where required; feedback and approvals; legal content such as privacy policy details if required; any required licences or permissions for supplied content or data.

The client confirms it has the right to use, and to give Anchor the right to use, any content, images, videos, logos, testimonials, reviews, data, documents or other materials it provides.

Anchor is not responsible for delays caused by missing information, late feedback, inaccessible accounts, incorrect details, poor-quality data or third-party issues.

Where Anchor asks the client to review, approve or provide information, and the client does not respond within 10 working days, Anchor may treat the item as approved and proceed, or pause the Project, at Anchor's discretion.

If a Project is paused for more than 60 days because the client has not responded or has not provided required materials, Anchor may close the Project. Fees paid are not refundable, work completed but unbilled becomes payable, and restarting the Project may be charged as a new Project.

Any request that is outside the agreed scope, or that changes the agreed approach after approval, is a change request.

Anchor will confirm in writing whether a change request affects the fee, the timeline or both. Work on the change begins only when the client has agreed in writing.

Anchor will decide reasonably whether a request is within scope, a minor revision, or a change request.

This section applies to every service, including Websites, Custom Software, AI Services, Marketing Services and Payment Services.

Any timeline or launch date is an estimate unless specifically agreed in writing as fixed.

Timelines may change if: the client delays feedback; required content, data or access is not supplied; the scope changes; third-party access is delayed; technical issues arise; a Third-Party Provider changes or withdraws a service; payment is late; or additional features are requested.

Anchor will make reasonable efforts to meet agreed timelines, but is not liable for business losses caused by delay.

The Proposal may state how many revisions or review rounds are included.

If no revision limit is stated, two rounds of minor revisions are included during the build stage. Minor revisions may include: small copy changes; image swaps; section adjustments; spacing tweaks; button or link updates; small layout refinements; small adjustments to prompts, rules or settings in an AI system.

Major changes may be quoted separately. Major changes may include: changing the agreed direction after design or scope approval; reworking large sections; adding new pages; adding new functionality; new integrations; new data sources; rewriting large amounts of content; rebuilding approved work; changing the AI model, provider or architecture; starting a new design direction.

If website updates are included in an Ongoing Service, they cover reasonable small changes to the existing website.

Included updates may include: text changes; image swaps; blog post uploads where supplied by the client; updating service information; updating event or project details; adding testimonials or reviews; updating contact details; updating links or buttons; small layout adjustments; basic metadata updates when content changes; keeping key site information current.

Updates do not include: full redesigns; building new sections or pages; complex new features; new booking, payment or CRM systems; large copywriting jobs; brand or logo design; paid advertising; full SEO campaigns; full content strategy; emergency support outside agreed hours; third-party subscription costs; creating, writing or sourcing new content; editing or optimising photographs or media; populating or maintaining ongoing content sections such as recent-work, portfolio, gallery or case-study sections; posting or publishing content to any third-party profile or platform (including Google Business Profile and social media); or changes to Custom Software or AI systems.

Included updates cover minor changes to content that already exists on the website. Building a new section or page, and the ongoing creation and publishing of new content, are separate services quoted under a Proposal, even where the website itself is on a care plan.

Anchor will decide reasonably whether a request is a small update or separate chargeable work.

If hosting or website care is included, Anchor will provide the agreed hosting, technical setup, SSL and security, basic maintenance and support stated in the Proposal.

Hosting and care may include: website hosting; SSL setup; basic security checks; form checks; uptime checks; website updates within the agreed plan; basic maintenance; technical support; backup or recovery support where available; platform updates where applicable.

Anchor does not guarantee 100% uptime. Websites rely on Third-Party Providers, hosting providers, DNS providers, internet services and other systems outside Anchor's full control. Anchor is not responsible for outages, downtime, faults, data loss or disruption caused by Third-Party Providers.

Website care covers maintaining and supporting the existing website. It does not include creating new content, building new sections or pages, publishing content to third-party profiles, or supporting Custom Software or AI systems, which are separate services.

17.1 Nature of the service

Custom Software and AI Services are built to the client's requirements as described in the Proposal. Anchor will use reasonable care and skill, but software and AI systems are complex, depend on Third-Party Providers, and depend on the quality of the client's data, processes and inputs.

17.2 Scope freeze

The scope is fixed when the Proposal is accepted. Any change to the requirements, data sources, integrations, model, provider, outputs, users, volumes or business process after that point is a change request under section 12.

17.3 AI output

The client acknowledges that AI systems are probabilistic and may produce output that is inaccurate, incomplete, inconsistent, biased, out of date or otherwise wrong, and may do so without warning and without any change to the system.

Anchor does not guarantee the accuracy, completeness, reliability, consistency, lawfulness or suitability of any AI output.

The client is responsible for deciding where and how AI output is used, and must keep a human review step for any output that affects money, customers, employees, contracts, legal or regulatory matters, health, safety or any decision with a legal or similarly significant effect on an individual.

The client must not use any AI system supplied by Anchor to make automated decisions about individuals that have legal or similarly significant effects, to give regulated advice, or for any purpose that is unlawful or that Anchor has stated in writing is outside the system's intended use.

Anchor is not liable for any loss, claim or damage arising from reliance on AI output, from a decision made on the basis of AI output, or from the client's failure to review AI output.

17.4 Client data and inputs

The client is responsible for the accuracy, completeness, quality and lawfulness of all data, documents, records, examples, prompts and other inputs it provides or connects to the system.

The client warrants that it has the right to provide that data to Anchor and to any Third-Party Provider used by the system, including any AI model provider, and that it has a lawful basis under data protection law for the processing involved.

Anchor is not responsible for output quality, errors or failures caused by poor, incomplete, inconsistent or unlawful client data.

17.5 Third-party AI providers

AI systems rely on Third-Party Providers such as model providers, API providers, hosting providers and tool providers. Their terms, prices, limits, availability, capabilities and behaviour can change at any time, and models may be updated, deprecated or withdrawn.

Anchor is not liable for any change, outage, deprecation, restriction, price increase, policy decision or output change made by a Third-Party Provider. Where such a change requires work to keep the system operating, that work is chargeable unless covered by an Ongoing Service.

The client's use of any Third-Party Provider is subject to that provider's terms, and the client is responsible for complying with them where the account is held in the client's name.

17.6 Usage costs

Unless the Proposal states otherwise, all usage-based costs of running the system, including AI model and API fees, hosting, compute, storage, tool subscriptions and message or transaction fees, are the client's responsibility. They are either paid by the client directly to the provider or billed by Anchor in addition to service fees.

Usage costs vary with how the client uses the system. Estimates are estimates only.

17.7 Acceptance testing

On delivery, the client has 10 working days to test the Deliverables against the agreed scope and report any defects in writing.

A defect is a failure of the Deliverables to do what the Proposal says they will do. A request for the Deliverables to do something different, or something additional, is a change request, not a defect.

If the client does not report defects within the acceptance period, or puts the system into live use, the Deliverables are accepted.

17.8 Warranty

For 30 days after acceptance, Anchor will fix reported defects free of charge.

The warranty does not cover: issues caused by client data or inputs; issues caused by changes to Third-Party Providers; issues caused by changes made by the client or a third party; issues caused by use outside the agreed scope; changes in AI output that are not caused by a defect in the system's code or configuration; or any request that is a change request.

After the warranty period, fixes, monitoring, updates and improvements are provided only under an Ongoing Service or a new Proposal.

17.9 Support and monitoring

Unless an Ongoing Service is agreed, Anchor does not monitor, maintain, update, secure, back up or support Custom Software or AI systems after handover.

Where an Ongoing Service is agreed, its scope is as stated in the Proposal. Anchor may pause, restrict, roll back or switch off any system that is malfunctioning, being misused, producing harmful or unlawful output, incurring unexpected costs, or creating legal, technical or security risk, and will notify the client as soon as reasonably possible.

17.10 No guaranteed outcomes

Anchor does not guarantee that any Custom Software or AI system will save time, reduce costs, reduce headcount, increase revenue, increase enquiries, improve accuracy or achieve any particular business outcome.

17.11 Security

Anchor will apply reasonable security practices in building and configuring systems. No system is completely secure. The client is responsible for its own accounts, users, access controls, passwords, devices and internal use of the system, and for deciding what data it connects to the system.

17.12 Ownership

On payment of all fees, the client owns the application code, configuration and content written specifically for the client as described in the Proposal.

Anchor retains ownership of all prompts, prompt structures, agent designs, workflows, pipelines, evaluation methods, templates, components, libraries, tooling, methods, know-how and pre-existing or reusable materials, and may reuse them for other clients. Anchor grants the client a non-exclusive, perpetual licence to use those materials as part of the delivered system.

Any Third-Party Provider components remain subject to their own licences.

17.13 Documentation and handover

Documentation is provided only where included in the Proposal. Handover, training, export or migration of a Custom Software or AI system is chargeable unless stated otherwise.

17.14 Liability for Custom Software and AI Services

In addition to section 41, Anchor's total liability arising from or connected with any Custom Software or AI Services, however arising, is limited to the lower of: the fees paid by the client for the specific Project giving rise to the claim; or the fees paid by the client to Anchor in the three months before the event giving rise to the claim.

The client remains responsible for their domain name unless otherwise agreed.

Anchor may help connect the website to the client's domain. Where DNS changes are required, Anchor will take reasonable care to avoid affecting email or other services.

The client must tell Anchor about any email accounts, mailboxes, forwarding, Microsoft 365, Google Workspace, CRM, marketing tools or other systems linked to the domain.

Anchor is not responsible for email disruption caused by missing, incorrect or withheld information.

Unless specifically agreed, Anchor does not manage domain renewals, business email accounts or email hosting.

Before launch, the client is responsible for reviewing the website and confirming that: content is accurate; contact details are correct; legal information is correct; forms ask for the correct information; service descriptions are accurate; pricing, if shown, is correct; images and media are approved; any regulated claims are approved.

Once the client approves launch, Anchor is not responsible for errors in content that the client approved or failed to check.

Anchor may set up forms, quote forms, booking tools, payment links, CRM handoff, automations or other integrations if included in the Proposal.

The client is responsible for checking that enquiries, bookings, payments and notifications are being received correctly after launch, and for continuing to check them.

Anchor is not responsible for missed enquiries, failed notifications, lost sales or business losses caused by: incorrect email addresses; client inbox issues; spam filters; third-party outages; payment processor issues; CRM faults; client failure to check systems; changes made outside Anchor's control.

21.1 Scope

Marketing Services are provided only where included in a Proposal and only to the extent described there. They may include: SEO foundations; ongoing SEO; paid search management; paid social management; Google Business Profile management; review management; content publishing; local search work; reporting.

21.2 Subcontractors and channel partners

Anchor may deliver some or all Marketing Services through subcontractors or channel partners. Anchor remains the client's contracting party and point of contact. Anchor is responsible for its subcontractors to the same extent as for its own work, subject to these Terms.

21.3 Advertising spend

Advertising spend is separate from Anchor's management fee. Unless the Proposal states otherwise, the client pays advertising spend directly to the advertising platform using the client's own payment method, and Anchor does not hold or handle advertising funds.

Anchor's management fee is payable regardless of campaign performance and is not refundable because of platform underperformance.

21.4 No guaranteed results

Anchor does not guarantee rankings, impressions, traffic, clicks, cost per click, cost per lead, leads, calls, bookings, sales, review volume, Maps position, AI platform visibility or any other result.

Search engines, advertising platforms, review platforms and AI platforms are controlled by third parties and change their algorithms, policies, pricing and features without notice.

21.5 Platform accounts and policies

The client owns its advertising accounts, Google Business Profile, analytics accounts and social profiles. Anchor is granted manager or editor access, not ownership, unless the Proposal states otherwise.

Anchor is not responsible for account suspensions, ad disapprovals, policy decisions, verification requirements, billing holds, profile removals or restrictions imposed by any platform, or for the time and cost of resolving them.

21.6 Client responsibilities

The client is responsible for: the legality and accuracy of all claims made in advertising, landing pages, profiles and published content; supplying access, approvals, tracking permissions, landing pages, offers and materials within agreed timeframes; having a lawful basis for any tracking or data collection on its website; and any customer, competitor or regulatory complaint arising from its advertising or content.

21.7 Minimum terms and notice

Paid advertising management and ongoing SEO run for a minimum initial term of three months unless the Proposal states otherwise, and then continue under section 22.

21.8 Reporting

Reporting is based on data from the relevant platforms. Anchor is not responsible for discrepancies between platforms, tracking gaps, blocked tracking, attribution differences or reporting limits.

21.9 Content published to third-party profiles

Content that Anchor drafts for publication to Google Business Profile, social media or other platforms is published on the client's behalf and with the client's authority. The client remains responsible for the content once approved, or once the client has not objected within the approval period in section 11.

Ongoing Services run on rolling 90-day service periods unless agreed otherwise in writing.

Billing may be monthly, quarterly, annually or otherwise as agreed in the Proposal.

Either party may cancel an Ongoing Service by giving written notice before the next 90-day service period begins.

Once a 90-day service period has started, fees for that period are non-refundable.

If a client has paid annually and cancels during the year, Anchor may continue providing the agreed service until the end of the paid period unless agreed otherwise.

Anchor may terminate or suspend Ongoing Services if: payment is overdue; the client breaches these Terms; the client misuses the service; the website or system is used for unlawful, harmful or abusive content or purposes; Third-Party Providers are withdrawn or become unsuitable; continuing the service would create legal, technical, financial or security risk.

Where SEO work is included in a website Project, Anchor may provide foundational SEO setup. This may include: page titles; meta descriptions; heading structure; internal links; clean page structure; sitemap setup; robots.txt setup; image alt text where useful; service or location clarity; basic technical checks; blog structure; search-friendly content layout.

SEO foundations are not the same as an ongoing SEO campaign. Unless agreed separately, SEO foundations do not include: guaranteed rankings; monthly keyword research; link building; ongoing content writing; large SEO landing page campaigns; competitor research; paid search management; monthly reporting; Google Business Profile management; review strategy; search advertising.

24.1 Two types of service

Anchor may provide either:

• A "Payment Referral", where Anchor introduces the client to a Third-Party Provider or channel partner that supplies payment processing, card terminals, merchant services or similar; or

• A "Payment Setup", where Anchor configures a payment platform (such as Stripe, payment links, a booking tool or an e-commerce platform) on an account held in the client's name.

The Proposal will state which applies.

24.2 Anchor is not a payment provider

Anchor is not a bank, payment institution, electronic money institution, merchant acquirer or payment processor, and does not provide regulated payment services. Anchor never holds, receives, transmits or has access to client customer funds.

All payment services are provided by the relevant Third-Party Provider under that provider's own terms, and the contract for those services is between the client and the provider.

24.3 Payment Referral

Where Anchor makes a Payment Referral, Anchor acts as an introducer only. Anchor may receive a commission, referral fee or other benefit from the provider, and the client consents to this.

Anchor is not responsible for the provider's application process, approval decisions, pricing, fees, contract terms, hardware, service levels, support, outages, holds, reserves, account closures or any other act or omission of the provider.

Any information Anchor gives about a provider's pricing or terms is indicative only. The client must confirm all terms directly with the provider before signing.

24.4 Payment Setup

Where Anchor provides a Payment Setup, the payment account is opened in and remains in the client's name. The client is responsible for completing the provider's onboarding and identity checks, for the provider's approval of the account, and for the ongoing operation and compliance of the account.

Anchor's role ends at configuration and testing unless an Ongoing Service is agreed. After handover, Anchor does not operate, monitor or administer the payment account.

24.5 Client responsibilities

For all Payment Services the client is responsible for: its payment provider account; legal and regulatory compliance; refund and cancellation policies; product and service descriptions; pricing; taxes; customer terms; delivery or fulfilment; disputes and chargebacks; fraud prevention; payment provider fees; PCI DSS or other security obligations that apply to it.

24.6 Liability

Anchor is not liable for payment disputes, chargebacks, fraud, refunds, tax issues, provider outages, failed or delayed payments, holds, reserves, account suspensions or closures, fee changes, or any provider decision.

Anchor may use subcontractors, freelancers, agencies, channel partners and Third-Party Providers to deliver any part of any service. Anchor remains the client's contracting party.

The client will not, during a Project or Ongoing Service and for 12 months afterwards, directly engage or solicit any subcontractor or channel partner introduced by Anchor for the same or similar services without Anchor's written consent.

Where AI visibility work is included, Anchor may help make the website easier for AI tools and search engines to understand. This may include: clear service summaries; structured page content; FAQs where useful; llms.txt files; markdown mirrors; sitemap setup; schema or structured website data; clear business information; clear service and event type information; internal links between relevant pages.

Anchor does not guarantee that any AI tool, search engine or platform will recommend, display, cite, index or rank the client's business. This includes, but is not limited to: Google; ChatGPT; Claude; Perplexity; Gemini; Bing; Google AI results; any other search or AI platform.

If blog support is included, Anchor may upload blog posts supplied by the client. Unless agreed separately, blog support does not include writing full blog posts from scratch.

The client is responsible for making sure blog content is accurate, lawful and approved. Anchor may edit supplied blog content for formatting, layout, clarity and basic SEO where reasonable.

Content creation and ongoing content publishing are separate services and are only included where specifically agreed in a Proposal. They are not part of standard hosting, website care or website updates.

These services may include: writing or producing new content; creating or building new content sections (such as recent-work, portfolio, gallery, case-study or news sections); editing, formatting or optimising client-supplied photos, text or media; and preparing and publishing content to the website and/or to third-party profiles such as Google Business Profile or social media.

Where agreed, these services are billed as an ongoing monthly or recurring service, or quoted as a one-off piece of work, as set out in the Proposal. Anchor does not guarantee any particular level of enquiries, engagement, rankings or results from published content.

Google Business Profile management, review strategy, review replies, content posting, location SEO and local search reporting are only included if specifically agreed in the Proposal.

The client remains the owner of its Google Business Profile. Anchor does not guarantee Google Maps rankings, review growth, review removal, enquiries, calls, website visits or customer actions.

Anchor will not post fake reviews, solicit reviews in breach of platform rules, or remove genuine reviews, and will not be asked to.

The client is responsible for ensuring that all website content, advertising, published content, system output used by the client, and materials supplied to Anchor are accurate, lawful and suitable for their business. This includes: service descriptions; prices; claims; guarantees; testimonials; reviews; accreditations; insurance claims; qualifications; health, financial, legal or regulated information; product or service availability; terms given to the client's own customers.

Anchor is not responsible for legal claims caused by inaccurate, misleading, incomplete or unlawful client-supplied or client-approved content.

Where a Project includes legal or informational pages, such as a privacy policy, terms of use, cookie notice, disclaimer or similar, Anchor may provide standard template or pre-populated content as a convenience to help the client launch. This content is a general-purpose starting point only. It is not legal advice, and Anchor is not a law firm.

Unless the client instructs otherwise in writing, Anchor will publish Anchor's standard template content, populated with the client's business details where provided.

It is the client's responsibility to review this content, complete any missing details, and satisfy themselves that it is accurate, complete, up to date and appropriate for their business and legal obligations before and after launch, and to obtain independent legal advice where required.

To the fullest extent permitted by law, Anchor is not liable for any loss, claim, fine or damage arising from the use, wording, accuracy, completeness or adequacy of any template or pre-populated legal or informational content, whether provided by Anchor or supplied by the client.

Unless specifically agreed and quoted in the Proposal, full website accessibility compliance, including conformance with WCAG guidelines and any obligations under the Equality Act 2010 or other accessibility legislation, is the responsibility of the client.

Anchor will apply reasonable, good-practice accessibility basics as part of a standard build, but does not audit for, guarantee or warrant full accessibility compliance unless a specific accessibility service is agreed and quoted separately.

The client is responsible for ensuring the website meets any accessibility obligations that apply to their business.

Anchor may use artificial intelligence tools as part of its workflow to help produce content, code, designs, drafts, analysis or other materials.

All final work is subject to reasonable human review. However, the client remains responsible for checking and approving any content, copy, code or materials supplied to them before publication and after launch.

Anchor does not warrant that AI-assisted output is complete, accurate or error-free, and to the fullest extent permitted by law is not liable for any loss or claim arising from AI-assisted content or code that the client has approved or failed to check.

Websites, systems and services provided by Anchor may rely on Third-Party Providers, including but not limited to hosting providers, website builders, CMS platforms, AI model providers, API providers, payment providers, booking tools, CRM systems, advertising platforms, analytics tools and AI platforms.

The client's use of any Third-Party Provider is subject to that provider's own terms, conditions, policies, limits and fees. Where an account is held in the client's name, the client is responsible for complying with those terms.

Anchor is not responsible for the client's compliance with, or any consequences arising from, the terms, decisions, changes, suspensions or fees of any Third-Party Provider.

The client agrees to indemnify and hold harmless Anchor Digital Ltd, and its owners, employees, subcontractors and contractors, against any claims, demands, losses, damages, fines, legal costs or expenses arising from or connected with:

• any content, images, copy, logos, videos, testimonials, reviews, claims, prices, guarantees, data, documents or other materials supplied or approved by the client;

• the client's breach of these Terms;

• the client's use of the website, any Custom Software, any AI system or any service, including any use of AI output;

• any infringement of a third party's intellectual property, privacy, data protection or other rights caused by materials the client supplied, approved or connected to a system;

• any unlawful, misleading, inaccurate or non-compliant content published or advertised at the client's request or with the client's approval;

• any automated decision, regulated advice or prohibited use made through a system supplied by Anchor; and

• the client's failure to meet its own legal, regulatory, data protection, accessibility, advertising, payment or tax obligations.

This indemnity applies to the fullest extent permitted by law and survives the completion, cancellation or termination of any Project or Ongoing Service.

The client owns their own: business name; logo; brand assets; supplied images; supplied videos; supplied copy; supplied documents; supplied data; final approved website content paid for by the client; and, subject to section 17.12, the application code written specifically for the client.

Anchor retains ownership of: reusable methods; processes; know-how; templates; components; code patterns; prompts and prompt structures; agent and workflow designs; design systems; internal workflows; pre-existing materials; tools or systems used to create the website or system.

Once all agreed fees are paid, the client receives the right to use the final approved Deliverables for their business. This does not transfer ownership of Anchor's reusable tools, methods, internal systems or underlying know-how.

Until all fees are paid, all Deliverables remain Anchor's property and Anchor may withhold, disable or remove them.

Websites and systems may use third-party assets, platforms or tools. This may include: fonts; stock images; icons; plugins; hosting platforms; website builders; CMS platforms; analytics tools; form tools; email services; payment providers; booking tools; CRM systems; AI models and APIs; open-source libraries.

These may be subject to their own licences, terms, limits, fees or changes.

Anchor is not responsible for third-party price changes, licence changes, outages, restrictions or service withdrawal.

If the client wants to move a website or system away from Anchor, Anchor can provide reasonable handover or migration support where technically possible.

Any handover, export, migration or transfer support is charged separately unless the Proposal states otherwise. All outstanding fees must be paid before handover begins.

Depending on how the website or system is built, handover may include: exporting files; providing access to a repository; providing build files; providing content files; providing configuration; providing DNS guidance; providing reasonable migration support.

Some platforms, integrations, AI components or hosted services may not be directly transferable in the same form, and some may require the client to open its own accounts with Third-Party Providers.

Anchor is not responsible for issues caused after the website or system is moved away from Anchor's management.

The client must keep all account logins secure.

If the client gives Anchor access to accounts, systems or data, the client confirms they have authority to do so.

The client should not share sensitive passwords insecurely.

Anchor is not responsible for security issues caused by: weak client passwords; shared logins; client account misuse; third-party breaches; unauthorised changes; client failure to maintain accounts outside Anchor's control.

Anchor may maintain backups where available through the hosting or platform used. Backups are not guaranteed unless specifically agreed.

The client should keep their own copies of important business content, images, data and records, including any data processed by a Custom Software or AI system.

Anchor is not liable for data loss caused by third-party failures, platform errors, client actions, hacking, malware, force majeure events or issues outside Anchor's reasonable control.

Anchor will provide services with reasonable care and skill.

To the fullest extent permitted by law, Anchor is not liable for: loss of profits; loss of revenue; loss of business; lost enquiries; lost sales; loss of goodwill; loss of data; downtime; search ranking changes; advertising platform decisions; AI platform or model decisions and changes; inaccurate or unsuitable AI output; third-party failures; payment provider issues; email issues; domain issues; hosting outages; indirect or consequential losses.

Anchor's total liability for any claim is limited to the amount paid by the client for the relevant service giving rise to the claim in the 12 months before the claim, or the lower limit in section 17.14 where that applies.

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or anything else where it would be unlawful to do so.

Anchor is not liable for delays or failures caused by events outside reasonable control. This may include: internet outages; hosting outages; third-party platform failures; AI provider failures or withdrawals; cyber incidents; power cuts; illness; fire; flood; war; strikes; government action; legal changes; natural disasters; other events outside reasonable control.

Anchor may display completed work in its portfolio, website, social media, case studies, sales materials or advertising unless the client requests otherwise in writing.

Anchor may mention the client's business name, describe the type of system built, and show screenshots or links to the completed website or system.

Anchor will not claim false results or disclose confidential commercial information without consent.

Both parties agree to keep confidential information private.

Confidential information includes non-public business information, login details, commercial information, client data, customer data, project materials, system designs and any information clearly intended to be confidential.

Confidentiality does not apply to information that: is already public; was known before disclosure; must be disclosed by law; is independently developed; is disclosed with permission.

Anchor may process personal data when providing services. This may include names, email addresses, phone numbers, form submissions, analytics data, business contacts, customer records or other information needed to deliver the service.

Anchor will handle personal data in line with its Privacy Policy and applicable data protection law.

The client is responsible for having its own Privacy Policy if its website or system collects personal data, and for having a lawful basis for any personal data it provides to Anchor or connects to a system.

Where Anchor processes personal data on behalf of the client, in particular under Custom Software or AI Services, Anchor acts as processor and the client as controller, and the parties will enter into Anchor's standard Data Processing Agreement, which forms part of these Terms.

The client acknowledges that some Third-Party Providers used in a system, including AI model providers, may process personal data outside the UK, and the client is responsible for ensuring this is permitted for the data it chooses to connect.

If analytics or tracking tools are included, Anchor may set up tools such as Umami, Google Search Console or similar platforms.

Analytics data may not be perfectly accurate.

Anchor is not responsible for differences between tracking tools, blocked tracking, cookie settings, browser privacy features or third-party reporting limits.

The client must not use Anchor's services, websites or systems for unlawful, harmful, abusive, misleading or prohibited purposes. This includes: illegal content; fraudulent activity; malware; phishing; hate content; harassment; infringing content; misleading claims; spam; unsolicited bulk messaging; scraping or data collection in breach of law or platform terms; automated decisions with legal effect on individuals; regulated advice; adult, gambling, weapons or regulated content unless expressly agreed and lawful; any content or use that creates legal, reputational, financial or technical risk.

Anchor may refuse, suspend or terminate work if the client's content or use of the service is unlawful, harmful or unsuitable.

If the client cancels a Project after work has started, payments already made are non-refundable.

Any work completed but not yet paid for may still be chargeable, and Anchor may invoice for work done to the date of cancellation.

If the client cancels Ongoing Services, cancellation will apply at the end of the current 90-day service period, or at the end of any minimum term if longer, unless agreed otherwise.

The client must cancel in writing.

Anchor may cancel or refuse work if: the client does not pay; the client does not provide required information; the client behaves abusively; the client asks Anchor to do unlawful, misleading or unethical work; the Project becomes technically or commercially unreasonable; Third-Party Providers make delivery impossible; the client breaches these Terms.

If Anchor cancels due to client breach, payments already made are non-refundable.

Payments for work already started are generally non-refundable.

Payments for completed work are non-refundable.

Fees for current Ongoing Service periods are non-refundable once the period has started.

Advertising spend paid to a platform is governed by that platform's terms.

Refunds may be considered at Anchor's discretion where no work has started or where required by law.

Anchor may make reasonable changes to services, systems, hosting, tools, models or platforms where needed to maintain security, performance, reliability, cost or compliance.

If a change materially affects an Ongoing Service, Anchor will give reasonable notice where possible.

Anchor may update these Terms from time to time.

The latest version will apply from the date shown at the top.

For existing clients, material changes to Ongoing Services will be communicated where reasonable.

If Anchor does not enforce a right immediately, this does not mean Anchor waives that right.

If any part of these Terms is found to be invalid or unenforceable, the rest of the Terms will continue to apply.

These Terms are governed by the laws of England and Wales.

Any disputes will be subject to the courts of England and Wales.

For questions about these Terms, contact:

Anchor Digital Ltd

Website: https://anchorweb.co.uk

Email: charlie@anchorweb.co.uk

© 2026 Anchor Digital Ltd · Company No. 16225031